The Gen-Z project aims to join efforts for empowering this generation to become social media entrepreneurs and at the same time developing their key competences and employability skills.

Generation Z (born mid-1990s to mid-2000s) accounts for 32 per cent of the global population in 2019 and is stepping away from more traditional roles since a significant proportion are preferring to start their own business.

The objectives of Gen-Z project are to:

  • identify role models to serve as good and ethical examples of social media entrepreneurial activity;
  • develop and test a bespoke training curriculum on social media businesses for VET learners;
  • develop and test a blended in-service training for empowering VET trainers, teachers and mentors;
  • develop a social media entrepreneurship learning hub, for both VET learners and VET trainers, teachers and mentors.

Want to know more? Follow the Gen-Z project on Facebook and stay up to date!